Now that the world is slowly moving forward into normality, and as an Estate Agent, you’ll be aware that the property industry is moving with it.
If you are an Estate Agency, you’ll already know the fierce competition that can exist between local agents. It’s essential to use all marketing and advertising to entice customers to choose you over everybody else.
Here are some key factors to help you create effective printed marketing.
Have a Strong Colour Palette
Most Estate Agents will use “For Sale” or “To Let” signs outside properties they’re managing. You are likely to already have a bold colour scheme which you use with your logo on the signs to grab the attention of passers-by. Perhaps you are using colours from your logo, or colours that compliment the logo. Either way, you could take this as your starting point to choosing a recognisable palette for your mailing leaflets, flyers and posters.
Be Consistent – Know Who Your Are
As mentioned before, people need to recognise your business. Make sure that you do not stray too far from a style of design across the board. This is known as a Brand Identity. Your colours, fonts, types of imagery etc. all need to be consistent throughout your printed and possibly digital marketing.
If someone were to receive your direct mail, that should look to be branded in the same way that items such as your business cards, “For Sale” signs and website are branded. Have a look at your existing materials and see if this is apparent.
If you don’t have an official brand identity yet, start by working with your logo and colour scheme, then make a note of fonts you use. We recommend that you don’t use more than two fonts, but you can try working with different weights, kerning and capitalisation of those fonts. You may then find other regularities in your design such as icons, layout and style of photo.
The tone of voice is a massive asset to your public image. Does your branding fit your target audience? Do you want your properties and services to be seen as luxurious, or affordable? Your design will be a way to set expectations to the customer experience.
In your industry, facts and figures are probably the most crucial selling point and make all the difference in why customers should come to you.
For both buys and sellers, they will want to see low or even 0% fees. For a postal brochure of current houses, potential buyers will want to skim over and look at prices, before then divulging into smaller facts like amenities and room dimensions.
Try and have your text flow well, letting the reader look through your brochure with ease. Make sure not to place text over images or clashing colours. Do not hide fantastic selling points, but at the same time, don’t overwhelm. Make good use of bullet points when listing details.
Have a Call To Action
Your contact details should be the easiest thing to find in your advert. Most designs will have the call to action at the bottom of the back page.
The phone number will probably be the most significant part, encouraging customers to pick up the phone and talk to you.
However, so long as it doesn’t look cluttered or unnecessary, have no fear in using small footer strips on the front or inside pages with a phone number or email address.
Additionally, you may want your customers to see more properties and information on your website. Make sure that you use a clear font and an easy-to-read URL. All of these little things help a potential customer feel like they’ve already made the right decision in choosing your services.
If you would like to create your own brochure, have a go by using our tips and let us know how you get on! Alternatively, our Design Studio can help you if you find you’re stuck at any point.
Contact us for all of your printing needs, and chat to our studio for a bespoke design.
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