Roller Banner Design
Read our Tips and advice on Roller Banner Design Below.
For the average user, a roller banner is intended to be set up in a pre-planned location, such as in a reception area or at a trade show. There are many uses for roller banners, and once you buy one, you’ll soon realise how many things you can do with it.
The first things you might notice are that are wonderfully portable and easy to set up. Another fantastic benefit is that you do not have to commit to permanent signage that can only be used once. With a roller banner, it can be used multiple times and then stored until it is needed again.
If you’re looking to buy a roller banner, and not sure where to start, here are some tips for designing your roller banner.
Location, location, location.
Location is a sensible starting point for thinking about your design.
Where are you planning to put your roller banner?
Will it be indoors or outdoors?
Are you going to have more than one?
Will they be viewed from far away, such as on a stage?
Perhaps they will be displayed in closer proximity to the reader.
After thinking through these points, you should get a sense of what information needs to be on your banner, and how it might need to be displayed.
What do you want to showcase?
Most roller banners are to advertise a company by either promoting things such as a service, product, or limited-time offer.
You may see in your local gym, a roller banner advertising a specific fitness class. It will likely mention the dates/times, a price and location. Because these are subject to change, it wouldn’t be as cost-efficient to have these on foamex wall signage. Of course, you can put these on posters or leaflets in busy areas with lots of foot traffic; but they may get missed. This theory also applies to trade shows and exhibitions. There’s no harm in having roller banners to view at your stand, plus informative leaflets or brochures for the potential customer to take away with them.
Roller banners have enough powerful presence to draw people’s attention. Make use of that in the best way.
What kind of audience will see it?
You will know your target audience better than anyone else. It is for you to decide what public image you wish to project to those people. You can show this via your roller banner design.
A younger audience may feel more attracted to bright, even neon colours. On the other hand, middle-aged or older people may prefer something softer on the eye, such as pastels or natural tones. Think about how this age of people typically are homeowners who find comfort and trust in a cosy home. All of this thought comes under the umbrella of colour psychology.
Once you have colours, the style can flow throughout your choice of icons, shapes and patterns; if you wish to incorporate any.
Keep in mind that your target audience needs to read your roller banner easily. Make sure that your message is clear and simple; away from anything distracting such as a complex background. If you are appealing to older people, it’s a good idea to put a more significant deal of consideration into text size.
Layout tips for your Roller Banner Design
A roller banner will ideally follow your standard design rules, plus a few added pointers as follows:
Make your layout easy to read on your Roller Banner Design.
Try using a grid system. Grab a piece of paper and try a few different layout ideas before committing to a lot of time doing one final version
Remember, white (aka empty) space is a good thing when used correctly, especially on any signage that will be viewed from a distance. It ensures that your message isn’t getting hidden amongst too many elements in your design.
Use a short and sweet title.
Put your title in the area where peoples eyes will draw attention to first.
Your title should be the main message you want to convey. Keep it short, and then use a sub-title or strapline to encourage customers to read further.
Remember that if your banner is, for example, 2 metres high, you might need to place your title a mid-top, or centre. If you set your title too high, it’s no longer at eye level, and your main message could be missed.
Don’t overwhelm readers with extensive amounts of text.
Leave the big blocks of text to the pamphlets or just by having a conversation. Instead, try to use bullet points to get the primary information across.
Make your logo visible in your Roller Banner Design.
Have you ever been to an exhibition, walked up to at an impressive stand wondering which business it represents? You might find yourself looking around for a logo or business name. Have logos in various places on your stand, including one on your roller banner.
Make sure that your logo or business name sits prominently on the roller banner. We’d suggest putting it at the top above any title. It doesn’t even have to be as big as the title, just big enough for people to reference it at a glance.
Nothing too low on your roller Banner Design.
Do not put anything important too low down on the banner as it may be obstructed.
You might want to use your banner at a trade show or something similar, only to find that it can only fit in your stand area behind a table. A fair portion of your banner might now be hidden from general view. Use the bottom third to give a sense of brand, by using colour or the lower part of an image.
Source good images.
It may be super easy to find relevant pictures from the internet. However, what looks good on screen may not necessarily look good on paper.
Most images on the web are of a resolution too low for print. Web images are usually set at 72dpi (dots per inch), and for an image to look sufficient when printed, your image needs to be at least 300ppi. It’s also not advisable to take pictures that belong to people other than yourself or your business. Most pictures found online will come under somebody else’s copyright. Imagine the embarrassment (or more scarily, the legal implications) of someone viewing an image they own, on your print.
Think about purchasing stock photos. They are usually taken by professional photographers, which means they will be good quality and print well. You can find stock photos on sites such as:
If you’re lucky, you might find a suitable image on the following websites, which offer free images that are open for use under the Creative Commons License.
It’s crucial to read through the terms of each image you use, free or paid for, in case of restrictions. Some times you’ll find you need to credit the owner.
Have a call to action.
You must provide a call to action for the reader. Your roller banner might be stand-alone without a person nearby to assist. This could be in a high traffic area or possibly outside the entrance to a venue, alerting people to a service that is available inside.
Add your contact details, by means of a phone number, email, website or social handles. Your customers will now have ways to get in touch to learn more, whether that’s to buy, book or discover.
If you are looking to get a roller banner, have a look at our range here
Are you Thinking of Designing a Poster? If so have a read of our page here, with all the information you need to know on designing a great looking poster.
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