11 Advertising & Marketing Ideas For A Pub During the Euro 2020

Its been tough for pubs for the last year, really tough. This Summer, we should be out of lockdown and all of the restrictions lifted. Advertise a Pub using the 11 Tips below. The Euro 2021 football competition, or should it be Euro 2020 is a welcome kick start to the pub trade. 

Below we have detailed some ideas to promote a Pub with Euro 2020. Hopefully, with the Finals and England playing at Wembley, it should be an excellent opportunity to get people back in the pub and spending some money.

This year’s Euro’s also include Wales and Scotland, so there’s an opportunity to have some packed days and nights. Read below 11 Advertising and Marketing Ideas for 2021. Summers coming so don’t miss out.

1) Get social….and quick! – Marketing Ideas For A Pub

If you want people to know you’re showing the matches in your pub, you need to get advertising your pub Social Media…and now, if you don’t know much about Social Media or even don’t care that much about it. It’s not an excuse. Both your competitors and your customers do. That’s where a lot of attention is, and you want to be there. If you don’t know how to get on Social Media, ask one of your staff to set up Accounts for you. You can start posting and commenting on local events and putting up details and photos about what you’re doing. If you don’t know how to promote yourself on Social media, have a look at this video.

If you don’t know how to set up a Facebook business page click on  Youtube

You can also set up a Free account on Hootsuite and load up to 30 posts free of charge. Again if you don’t know how to use Hootsuite, look at this video on Youtube.


You can always ask a local graphic designer to come up with some designs for you. Maybe paying in beer and food would be a cheaper option! You can also use Canva to design some posts.

Watch this video to show you how.

euro 2021

2) Get Some Offers in place for food and drink – Advertise Your Pub

If you sell food then work out some offers for the Euros. You should have one for match days and one running all the way through the competition. If your country is playing that day, you are probably going to be busy. So a limited menu with food that you can get out quickly is going to be better. You want food to come out quick, so you don’t have ques and people going elsewhere to get food. 

Items like chicken in a basket, burgers, or a portion of fast food are excellent with a pint.

euro 2021

Come up with some ideas to pair food with drinks on match days like Pizza and Peroni, or Cheese Burger and Budweiser. 

People are generally going to want to have a good drink and watch the football, not be sitting down so these can increase your turnover.

3) Sell a Table & Drinks Package- Marketing Ideas for a Pub

If you have room for a seated area, sell tables for the matches. This is great if you have two bars or a back room with a big screen. Sell each table with an ice bucket and bottles.

promote a pub

You can have different prices, so front tables (for 4) would be sold for more money and include, say, four food items and 16 bottles of beer. The tables further back could be cheaper and be sold with eight bottles. With a bucket of ice and the beers in the buckets, you will have some money in before the day has started.


4) Get The Music Going- Pub Marketing

On match days, you don’t ant everyone leaving after the final whistle. One way to keep everyone there is to hire a local DJ for the night. Depending on your audience, you could have chart music or Summer Vibes to keep everyone in a good mood and stay till closing time. If you don’t want to invest in a local DJ, as long as you have some decent speakers and music playing, it will keep the crowd there. Why would they want to leave if the atmosphere is good?

advertising your pub

5) Get some flags up outside – Advertise Your Pub 

Teardrop flags are relatively cheap and get your pub noticed. Put some up outside in bright colours. One of our  Marketing Ideas for a Pub would be advertising the football, food or the Euros. If placed outside your pub they will grab peoples attention. Have a look at the various sizes we have on offer, as well as different bases.

Tear Drop marketing Flags

6) Outdoor Roller Banners – Advertise Your Pub

These are a great way of showing a menu and your matches. Our outdoor roller banners can be either near the entrance or in your garden. They will let everyone know when the other games are on or display your menu if you serve food. They are waterproof and although made for outdoor advertising can also be used indoors. 

Outdoor Roller Banner

7) Advertising Banners – Marketing Ideas for a Pub

Relatively cheap and with bright clear messages advertising banners can be put up outside to let traffic know you’re showing the Euros in your pub. If you have any specials like we detailed above, its a great way to let people know. Advertising banners are a cost-effective to market your pub in 2021. With costs starting from as little as £35.00.

The vinyl banners can either be hung to a railing or a wall. Or like the example below onto an outdoor heavy-duty frame.

Wall Banner Frame


8) Scratch Cards – Marketing Ideas for a Pub 

Scratch cards are a popular Marketing Idea for a Pub. You can have some winners and give away drinks or food. If you’re selling them, you need a licence, but as a giveaway, then they are a great way of getting people involved. You can even give them away with winners using them on the next match day. This will encourage people to come back again. The scratch cards are not expensive, and you can get 1000 cards for only £110! Have a look here.

Printed Scratch Cards

9) Posters

Advertise your matches and promotions throughout your pub with some printed posters. A1 sizes inside your pub are perfect. A2 posters are slightly smaller but also work well.

Outside why not have some waterproof printed boards? They are weatherproof and really grab attention, and another standard marketing idea for your pub.

Foamex boards

10) Printed Beer Mats

Five hundred will cost £249, but prices start from £80 for 50. You can promote your match days on them and have your logo on the mats. If you choose the double-sided beer mats, you can sell the back as an advert for a local company too. Have a look at some costs on our beer mat page.


Printed Beer Mats

11) Loyalty Cards – Advertise Your Pub

Making loyalty cards with a rubber stamp for food on match days can bring some repeat business too. For example, have six plates of food during the Euros and get a Free burger and chips. Advertising a Pub with special offers like this really gets peoples attention. It’s also another way for you to get the name of your pub about.

Loyalty Cards


Euro 2021 Schedule

To see a schedule of all the matches for the Euros have a read below. You can use this to plan what you are doing on the important match days. This will help you with your pub advertising and can help you when using our “Marketing a Pub Guide”

euro 2021 euros

Euro 2020 groups

  • Group A: Italy, Switzerland, Turkey, Wales
  • Group B: Belgium, Russia, Denmark, Finland
  • Group C: Ukraine, Netherlands, Austria, Play-off D or Play-off A winner
  • Group D: England, Croatia, Czech Republic, Play-off C winner
  • Group E: Spain, Poland, Sweden, Play-off B winner
  • Group F: Germany, France, Portugal, Play-off D or Play-off A winner

Here’s the full schedule for Euro 2020

Euro group stage fixtures

Euro 2020 venues

  • Stadio Olimpico, Rome
  • Olympic Stadium, Baku
  • St Petersburg Stadium, Saint Petersburg
  • Parken Stadium, Copenhagen
  • Johan Cruijff ArenA, Amsterdam
  • National Arena, Bucharest
  • Wembley Stadium, London
  • Hampden Park, Glasgow
  • Estadio de San Mames, Bilbao
  • Dublin Arena, Dublin
  • Fußball Arena Munchen, Munich

Friday, June 11

Group A: Turkey vs Italy; Kick-off 8 pm (Rome)

Group A: Wales vs Switzerland; Kick-off 2 pm (Baku)

Group B: Denmark vs Finland; Kick-off 5 pm (Copenhagen)

Group B: Belgium vs Russia; Kick-off 9 pm (St Petersburg)

Sunday, June 13

Group D: England vs Croatia; Kick-off 2 pm (London)

Group C: Austria vs North Macedonia; Kick-off 5 pm (Bucharest)

Group C: the Netherlands vs Ukraine; Kick-off 8 pm (Amsterdam)

Monday June 14

Group D: Scotland vs Czech Republic; Kick-off 2 pm (Glasgow)

Group E: Poland vs Slovakia; Kick-off 5 pm (Dublin)

Group E: Spain vs Sweden; Kick-off 8 pm (Bilbao)

Tuesday, June 15

Group F: Hungary vs Portugal; Kick-off 5 pm (Budapest)

Group F: France vs Germany; Kick-off 8 pm (Munich)

Wednesday, June 16

Group B: Finland vs Russia: Kick-off 2 pm (St Petersburg)

Group A: Turkey vs Wales: Kick-off 5 pm (Baku)

Group A: Italy vs Switzerland; Kick-off 8 pm (Rome)

Thursday, June 17

Group C: Ukraine vs North Macedonia; Kick-off 2 pm (Bucharest)

Group B: Denmark vs Belgium; Kick-off 5 pm (Copenhagen)

Group C: Netherlands vs Austria; Kick-off 8 pm (Amsterdam)

Friday June 18

Group E: Sweden vs Slovakia; Kick-off 2 pm (Dublin)

Group D: Croatia vs Czech Republic; Kick-off 5 pm (Glasgow)

Group D: England vs Scotland; Kick-off 8 pm (London)

Saturday June 19

Group F: Hungary vs France; Kick-off 2 pm (Budapest)

Group F: Portugal vs Germany; Kick-off 5 pm (Munich)

Group E: Spain vs Poland; Kick-off 8 pm (Bilbao)

Sunday June 20

Group A: Italy vs Wales; Kick-off 5 pm (Rome)

Group A: Switzerland vs Turkey; Kick-off 5 pm (Baku)

Monday June 21

Group C: North Macedonia vs Netherlands; Kick-off 5 pm (Amsterdam)

Group C: Ukraine vs Austria; Kick-off 5 pm (Bucharest)

Group B: Russia vs Denmark; Kick-off 8 pm (Copenhagen)

Group B: Finland vs Belgium; Kick-off 8 pm (St Petersburg)

Tuesday, June 22

Group D: Czech Republic vs England; Kick-off 8 pm (London)

Group D: Croatia vs Scotland; Kick-off 8 pm (Glasgow)

Wednesday, June 23

Group E: Slovakia vs Spain; Kick-off 5 pm (Bilbao)

Group E: Sweden vs Poland; Kick-off 5 pm (Dublin)

Group F: Germany vs Hungary; Kick-off 8 pm (Munich)

Group F: Portugal vs France; Kick-off 8 pm (Budapest)

The top two in each group plus the four best third-placed teams go through

Knockout phase…

Round of 16…

Saturday June 26

Game 1: Group A runners-up vs Group B runners-up; Kick-off 5 pm (Amsterdam)

Game 2: Group A winners vs Group C runners-up; Kick-off 8 pm (London)

Sunday June 27

Game 3: Group C winners vs third-placed side from Group D/E/F; Kick-off 5 pm (Budapest)

Game 4: Group B winners vs third-placed side from Group A/D/E/F; Kick-off 8 pm (Bilbao)

Monday June 28

Game 5: Group D runners-up vs Group E runners-up; Kick-off 5 pm (Copenhagen)

Game 6: Group F winners vs third-placed side from Group A/B/C; Kick-off 8 pm (Bucharest)

Tuesday, June 29

Game 7: Group D winners vs Group F runners-up; Kick-off 5 pm (Dublin)

Game 8: Group E winners vs third-placed side Group A/B/C/D; Kick-off 8 pm (Glasgow)


Friday July 2

Quarter-final 1: Game 6 winner vs Game 5 winner; Kick-off 5 pm (St Petersburg)

Quarter-final 2: Game 4 winner vs Game 2 winner; Kick-off 8 pm (Munich)

Saturday July 3

Quarter-final 3: Game 3 winner vs Game 1 winner; Kick-off 5 pm (Baku)

Quarter-final 4: Game 8 winner vs Game 7 winner; Kick-off 8 pm (Rome)


Tuesday, July 6

Semi-final 1: Quarter-final 2 winner vs Quarter-final 1 winner; Kick-off 8 pm (Wembley, London)

Wednesday, July 7

Semi-final 2: Quarter-final 4 winner vs Quarter-final 3 winner; Kick-off 8 pm (Wembley, London)

The Final

Sunday July 11

Kick-off at 8 pm (Wembley, London).

To see all of our pub Marketing products click here.

If you like this “Marketing Ideas for a Pub ” blog feel free to read some of our other blogs that might interest you. Like Designing and printing a menu, A guide to outdoor advertising, Innovative poster ideas . Poster Design Tips , and Coffee Shop Marketing Tips.